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24th February 2010
The company
best-known for providing cruises and personal finance for the over-50s is
moving into the domiciliary care for the elderly market. Following a
successful trial in Kent, the company says it’s preparing to offer a nationwide
home care service priced from just £14 an hour for the growing number of elderly
people who need help at home but don’t want to pay for full-time care in a care home. No launch date has
yet been set for its Independent Living service but it is understood to be
preparing roll out the service across the
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