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7th June 2013

Baroness Joan Bakewell to be Care Home Open Day ambassador

The broadcaster Baroness, Joan Bakewell has been announced as the public face of National Care Home Open Day on June 21.

The event will see care homes across the UK open their doors to the public in a bid to promote better understanding of the work they do for older people.

The campaign is aimed at all care homes across the UK, both big and small, private providers and those run by third sector organisations and local authorities.

It's hoped the day will encourage people to visit their local care home and perhaps even spur them on to become care volunteers in future.

The former BBC journalist who became a Labour peer in 2011 is a long-standing champion for older people. She said: "The National Care Home Open Day is an important event that I encourage everybody to participate in. It is a great opportunity for people to see the range of care services at the heart of their communities.

“Care homes, and most importantly the residents who live there, are an invaluable part of our communities. The National Care Home Open Day will help connect the residents and staff with their local communities.
“The National Care Home Open Day will be an important occasion where the whole nation should show its support for
older people and for the care sector."
She added: "It will also be a great opportunity to invite members of the local community to consider becoming a volunteer in their local care home."



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